Results / Romora Bay Resort & Marina
Last in its comp set in November. Best month in its history by March.
Romora Bay is a boutique resort and working marina on Harbour Island in the Bahamas. Room Rankers took on pricing, distribution and marketing in November 2025, working alongside a newly renovated product and a strong on-property team. By March the resort had its best month on record, and the five biggest months in its history all fell in the first half of 2026.
- +99%Revenue growth, November to July, year over year
- #7 to #1Expedia sort order in its competitive set
- +98%Occupancy growth, January to March, year over year
- $192KMarch 2026, the best month in the property's history
The problem
Romora Bay had untapped potential and real problems on every channel. On Expedia, Offer Strength and Guest Experience both sat at 76. The property ranked #7, last in its competitive set, with four factors flagged and page views down 83% versus the comp set.
The booking engine was an outdated, conversion-limiting legacy system, and it was ad-tracking blind. No Google Tag Manager, no GA4 funnel, no Meta Pixel. There was no way to measure what drove or lost a direct booking. Guest review scores on Expedia ranked last in the comp set, leaving little control over reputation, paid media or direct demand.
The plan
Direct demand was rebuilt on a modern foundation: a redesigned website, a new booking engine, email and paid social, and full conversion tracking with GTM, GA4 and the Meta Pixel deployed to capture and measure every direct booking. Voucher codes that had silently stopped working in the booking engine were found and fixed before the first campaign went out.
Expedia was overhauled. Package promotions activated from zero, listings and mapping optimized, visibility markers strengthened until Offer Strength hit a perfect 100 and the property climbed to the top of its comp set.
Pricing was re-engineered around demand and pace, replacing a static rate model with occupancy-driven, peak-date pricing that grew room nights while lifting RevPAR to record highs.
The results
Every channel moved, and moved together.
- +88%Room nights sold, January to July, year over year
- 100/100Expedia Offer Strength, up from 76
- 76 to 91Expedia guest review score
- 0 to 24%Share of bookings from package rates
What we built underneath
Results like these don't hold without infrastructure. Alongside the marketing and pricing work, Romora Bay now runs on software we built for it:
- A guest CRM that models marina guests and hotel guests as one person: over 2,300 unified profiles, with a live, certified integration to the PMS so every new reservation and profile lands in it automatically.
- An in-room QR concierge: guests scan a code to request dinner, charters, late checkout or island transfers, staff confirm from one inbox, and every request feeds the guest's profile.
- A rooms-plus-docks revenue and pace dashboard and a GA4 analytics app, so the team sees rooms and marina revenue on one screen.
- A competitor rate and occupancy scraper feeding daily reports, so every rate decision is made against the market.
- Segmented email to past hotel and marina guests, built with proper opt-in, plus a redesigned website and new booking engine with full tracking from click to confirmation and structured data so AI assistants can cite the property.
It's the same pattern for every property we work with: fix the channels, then build the tools that keep them fixed. More on the software.
On the numbers
Revenue figures are reconciled to the property's PMS ledger, not to ad-platform dashboards. When we audited the paid-social attribution, most of the platform-reported purchases were view-through, so we report the click-verified return instead. Results belong to the whole effort: the on-property team, the renovated product, and the distribution work together.
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